Gadget Promos Creep Into TV Shows
Wild. You send your gadgets to TV writers and if they think it would make a great gag on the show - they include it as product placement. Sound like the 50's are coming back for TV. I can't wait to see an entire show centered around how weird a tape measure is. Shameless. Just shameless.
Wired News: Gadget Promos Creep Into TV Shows:
eff Greenfield, executive vice president at 1st Approach, a Dover, New Hampshire-based marketing firm, has been shopping Black & Decker's new AutoTape product to TV writers. At the push of a button, the battery-driven AutoTape automatically extends and retracts a measuring tape.
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Posted by Jay Brewer at June 4, 2005 6:40 PM