September 25, 2005

TiVo to Require One Year Contracts

A few weeks ago, TiVo raised a lot of eyebrows with their red-flag fiasco. So how does TiVo fix the PR nightmare? How about making new customers sign a one year contract with an early termination fee. According to BetaNews.com:

A recent change made to TiVo's customer agreement has opened up the door to allow the company to institute service contracts. Although it is unclear as to why the change has been made, TiVo has recently endeavored to market the DVR service to new customers and contracts would keep those users from canceling.
According to the new service agreement, any TiVo activated after September 6 will require a 12-month commitment. Those who cancel before the end of their contract, or have their contracts terminated by TiVo, will be forced to pay a $150 early termination fee.

What's next from TiVo? A $1 surcharge for each skipped commercial? Oops, didn't mean to TiVo anymore great marketing ideas.

At BetaNews.com