DirecTV Kicks Off $30 Million Campaign to Introduce New DVRs

We've known this was coming for awhile, but DirecTV is finally offering it's own DVR to customers instead of the TiVo device they were previously offering. According to the NYTimes:

DIRECTV, the satellite television operator, is introducing a $30 million advertising campaign on Monday to promote its highly anticipated digital video recorder.

The campaign, created by the New York office of BBDO Worldwide, is DirecTV's first widespread public effort to distance itself from TiVo. Of DirecTV's 14.7 million customers, 2.3 million now subscribe to TiVo. DirecTV, which pays TiVo a monthly fee of $1.13 per TiVo subscriber, hopes those users will switch to its own service.

If you use the new DVR, be sure to let us know what you think.

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