CBS Enters the Blogosphere

There seems to be a lot of "insider" blogs coming out lately, especially from large companies and the entertainment industry. CBS.com is jumping on the bandwagon according to Yahoo News:

Corey Miller, executive story editor for "CSI: Miami," tells viewers how an episode goes from initial idea to final cut as he shares his perspective. James Van Praagh, co-executive producer of "Ghost Whisperer," is extending his online presence with a blog that provides information about the show, augmented by news relevant to the spirit world. And contestants from previous seasons comment on events during "Survivor: Guatemala."

There also seems to be an influx of "mock" blogs like this one from CBS:

Each show's blog is designed to reflect and extend the tone of the program. For example, the writers of freshman comedy "How I Met Your Mother" are creating Barney's Blog, using the voice of the character played by Neil Patrick Harris.

So I went to check out Barney's Blog. How freakin' lame. The first thing they need to do is get rid of the full page advertisments between "fake" blog posts. If you're going to have a "mock" blog, how about putting a little effort into it like Darth Vader did on his blog.

At Yahoo News

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