November 22, 2005

Trio Cable Channel Moving from the Tube to the Web

It's only fitting that a cable channel that featured the acclaimed "Brilliant, But Cancelled" series is now getting cancelled. According to Online Media Daily:

IN SEARCH OF A MORE receptive audience online, NBC Universal on Monday announced plans to reposition Trio, its arts and pop culture cable channel, to the Web by January 2006.
Under the BravoTV.com banner, Trio will offer online viewers much of the same content currently available on cable TV, such as documentaries, music videos, and its "Brilliant, But Cancelled" series featuring cancelled TV shows.

By next year, the channel will no longer continue as a stand-alone digital cable service. At the beginning of this year, DirecTV stopped carrying Trio, leading to predictions that the channel would fold. Currently, Trio reaches about 8.8 million subscribers, out of approximately 110 million TV households.

I'm disappointed to see the channel go but I'm glad it'll be available on the web. I think it's just another case of a channel being to smart for TV. Anyway, it's good to know I'll still be able to get my "Cop Rock" fix from Trio on the web!

At OnlineMediaDaily.com