November 29, 2005

Commercials That Annoy the Heck Out of Me: What Would You Do For Love?

I've been in a bad mood this week. Maybe it's the Holiday season? No, I think it's the commercials. Because there are so many commercials that annoy me, I'm starting a new series entitled "Commercials That Annoy the Heck Out of Me". Why, you ask? Because it's my blog and I like to gripe, but if you're really good you can send me your commercial gripes to and I might even post them.

All types of commercials have annoyed me this week but I'm going to start with the "What Would You Do for Love" commercial from The Diamond Trading Company (the company that says ~~debt~~ a diamond is forever).

If you haven't seen the commercial (lucky you!), you'll be surprised to know that you don't love your wife/spouse/significant other/secretary! Yep, the Diamond Trading Company has decided that the new token of love "must" be diamonds. So guys, all of those 2 am trips to Taco Bell for your pregnant wife didn't mean anything unless there was a "rock" on top of that Nacho Bell Grande (a "rock" does not mean 2 am Taco Bell beans either). Anyway, the basic premise is young rich model guy (should pay his student loan before buying diamonds) is stuck at a snowed in airport. He calls his wife and tells here he won't be home in time for Christmas. He hangs up and sulks as he pulls out a case that contains a 3 diamond necklace. All of a sudden with a determined look he closes the case and runs out of the airport into a blizzard with the commercial ending "What Would You Do For Love". Losing all of my digits to frostbite isn't really my first thought for what I'd do for love, but maybe "the world's greatest man" has a plan.

Well, the great thing is we get a second commercial. Young rich wife is sadly asleep on the couch in the house she and rich husband are way to young to have, when she's awoken by the sounds of a snow plow in front of the house. All of a sudden rich boy shows up from the snow plow (snow plow theft is a crime mister!), hugs rich wife and hands her the diamond necklace as she gasps and so frickin' on.....

Anyway, at the end of the second commercial they flash "What Would You Do For Love" again. So it's not just enough to give diamonds these year, you have to be a freakin' hero. I'm thinking a 1/500 carat necklace on top of the wife's Nacho Bell Grande is kinda hero like (hey! it's cold outside and I did have to drive a mile!)

Rant done! Carry on.