November 29, 2005

Martha Stewart and Buick Become Bestest Pals

First "The Donald" cozied up with Dominos Pizza on the Apprentice. Now it appears that Martha Stewart is one-upping Trump by partnering with Buick to promote the Buick Lucerne on "The Apprentice: Martha Stewart". According to Left lane News:

First airing on NBC from 9:00 – 10:00 p.m. EST on November 30, two apprentice teams will design an in-dealership launch showroom display to entice and excite potential Buick Lucerne buyers. The influence of the winning team’s creation, selected by Martha Stewart and Buick executives, will be experienced by prospective customers on December 13, when participating dealerships host a Lucerne V.I.P. Premiere Night. Viewers of the November 30 episode can RSVP for an invitation to a Lucerne V.I.P. Premiere Night party in their area via an online registration process and will be directed to Buick.com during the show.
In addition, elements of the Lucerne V.I.P. Premiere Night party will be teased on Martha Stewart’s daytime show on December 1, 2005. Here, the party-planning diva will showcase her influence on the upcoming Lucerne VIP Premiere Parties, from flowers and napkins to punch and hors d’ oeuvres, and will create a scene right out of the “Perfect Party Handbook”– a 20-page guide to entertaining brought to you by Buick and Martha Stewart Living.

Martha may want to invest in some Buick stock. Nah, maybe not!

What's amazing, is that product placement in television is nothing new but it's becoming a lot more "in your face" on reality TV. Anyway, if you're really interested in the Lucerne be sure to watch "The Apprentice: Martha Stewart" tomorrow night.

At LeftLaneNews.com