February 24, 2006

Fox Launching "My Network TV"

It looks like Fox is trying to catch more of the youth market with it's new channel "My Network TV", which debuts in September. According to Businessweek:

My Network will build its prime time around a "telenovella" model. It's two prime-time shows, Desire and Secrets, slated to debut in September, will run every weeknight for one hour, completing an entire story arc in a 13-week season.
Desire is about brothers fleeing the Mafia, who tussle for the love of a woman engaged to a third man. Secrets offers ambition, backstabbing, and excellent clothes set against the backdrop of the fashion industry. Presentations for these shows revealed that Fox's understanding of what viscerally attracts viewers -- especially younger ones -- remains undimmed: The shows promise to be steamy. Stars for both shows, all remarkably young and remarkably beautiful, were trotted out at the event.

Geez, I must be getting old because those "crapnovellas" sound terrible. I guess it's time for me to start blaming crappy TV on the youth of America. So as Joe Pesci would say "You yutes stop watching crappy TV, so that the networks will write better stuff". Well said Joe!

At BusinessWeek.com

Image Copyright Fox