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September 22, 2006

Fox to Test "Fast Forward" Advertising in the UK

I don't know how well this type of advertising will work but it's pure genius. According to MSNBC:

LONDON - Fox is running a 30-second television spot with just one static image in an effort to reach viewers who fast forward through ads using digital video recorders like TiVos.

U.K. advertisements for Fox's new drama, "Brotherhood," which premieres in Britain in October, simply shows an image of Providence, R.I., where the show is set, and the program's logo.

Viewers fast-forwarding through the ad would see the image for a few seconds; those watching it normally would hear dialogue from the show in the background.

What a great idea! While the advertising method might be simple and a little crude, it should do the job.

At MSNBC.com

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Posted by William Hungerford at September 22, 2006 7:40 AM

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