November 13, 2006

Japanese Retailers Sell 88,400 PS3s in first 2 Days

If you really want to sell a product, the key seems to be to overhype how hard it's going to be to get that product. It obviously works with gaming systems according to a report at MSNBC:

Sony Corp. sold 88,400 units of its PlayStation 3 game console in the first two days after the launch in Japan, leaving most stores without any stock, video game magazine publisher Enterbrain said on Monday.

Just so you get an idea of how big a deal that is:

The basic model of the PS3, equipped with a 20-gigabyte hard disk drive, sells for 49,980 yen ($425), while a more advanced 60-gigabyte version is retailing for about 60,000 yen.
Of the total sold so far in Japan, Enterbrain said 54,600, or about 62 percent, were of the more advanced model.

Wow! If my calculator is functioning correctly, that's around $40 million in 2 days. The PS3 was expected to be a big seller but that's stilll pretty amazing.

We'll keep on eye out to see how well PS3 units sell in the US when they hit the shelves on November 17th.

At MSNBC.com

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