TiVo to Run Ads at End of Recorded Shows

Even though we all hate ads, they're obviously never going away. It looks like TiVo is trying a new ad strategy for recorded shows according to AdWeek:

NEW YORK TiVo upped its efforts to include advertising in its digital video recording service with its most intrusive effort to date. The company will embed ads after a recorded program plays.

The graphical ad unit, which TiVo calls a "program placement," appears at the end of a recorded program, on the screen asking viewers if they want to delete the show. It is designed to give advertisers a way to reach TiVo's more than 4.4 million subscribers, many of which fast-forward through commercial breaks. Burger King, General Motors and MasterCard are the first flight of sponsors testing out the ad unit.

TiVo's just taking advantage of space on their save or delete menu which doesn't seem very intrusive to me.

At AdWeek.com

Read More in: General News

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