Should We Expect A Boom For Mobile TV?
Would you pay to watch TV on your iPhone or Blackberry? Do you have the time to watch TV on your mobile device of choice? I know I would answer with an emphatic "NO" to both questions. Apparently though a report by Jupiter Research has stated there is a growing number of people out there who do have the time and would pay to watch TV on their mobile communication device.
The study has predicted that mobile-broadcasting revenues will exceed $6.6 billion annually by the year 2012 as the market for the service grows ten-fold in the next decade with 120 million viewers in 40 countries. Rather generous estimates considering mobile-broadcasting hasn't really been able to get off the ground for the past 20 years. Virgin Mobile, which began to offer mobile-broadcasting services last year has already suspended its operations (back in July) after only signing up about 10000 subscribers.
Some say that Virgin did have some service-related drawbacks and there are companies such as 3 italia, launched less than a year-and-a-half ago, that have been able to attract 500000 subscribers in less than a year.
Mike Masnick from TechDirt also pointed out that using available tools such as TiVo and Slingbox, people can watch TV when it's convenient for them at no cost. So while this is an interesting market to watch in the next few years, will anyone actually pay for mobile broadcasting when you can already get it for free? That remains to be seen.
Via Techdirt, CNET News.com
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Posted by Justin Davey at September 22, 2007 9:36 AM