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October 3, 2007

PC Or TV: Which Do You Prefer?

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Joost CEO Mike Volpi

Yesterday I covered the public beta launch for Joost...and predicted Joost would eventually fail because, being in the early adopter stage of internet TV, I don't believe that enough people would be willing to watch TV on their computer screens for the company to go mainstream.

I may have been wrong in my prediction however, because in an interview with NewTeeVee that coincided with the launch, Joost CEO Mike Volpi said that the company is aiming to integrate a set-top box technology with the Joost web interface so that viewers could watch Joost programming on their televisions. This is exactly what Joost needs to do at this point in time if they are to succeed.

Volpi said in the interview that to reach out beyond the younger generation, teens and 20-somethings, into the the 40-somethings and 50-somethings, Joost will need to be able to deliver their video content onto traditional TV's where the older crowd (I said older, not old) is more comfortable watching.

They're in the works of finding a partner to develop the hardware required to deliver internet-based video content to large screen televisions and hope to have something tangible in the next 18 months.

You can check out the interview here.

So my question for you is: Do you prefer watching video content on your TV or PC? And what will it take for web-based TV to appeal to you? Leave your answers in the comments section.

Via last100, NewTeeVee

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Posted by Justin Davey at October 3, 2007 6:00 AM

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