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October 9, 2007

Apple's New iPhone Ads


Apple has released three new iPhone ads that you can view via their website. All of the ads are people-based rather than product-based as the previous ads have been. First we have Doug, who believes that one of the greatest advancements in the history of mankind is visual voicemail. Then there is Elliot, who helped his girlfriend avoid an awkward situation by finding her bosse's fiancees name on the internet, via the iPhone of course, just before they both showed up to meet the couple for dinner. Finally there is Stefano, who only needs his iPhone and wallet now thanks to the vast array of features on the phone.

Could this switch from product-based advertising to people-based advertising be a strategy to overcome the whole iBrick debacle?

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Posted by Justin Davey at October 9, 2007 6:00 AM

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