NBC Universal Acquires Oxygen Media

NBC Universal is acquiring Oxygen Media, a female-focused cable network co-founded by Oprah Winfrey. In their attempt to own the female demographic, NBC has also acquired iVillage, a female-oriented content and advertising website and is a backer of Sugar, another female-oriented site. The female demographic has boasted strong growth rates as of late and Oxygen Media has said that its prime-time viewership has increased 19% among its target demographic and 7% among all households. NBC figures the acquisition will mean $35 million in cost savings and revenues next year.

Via VentureBeat

Read More in: General News

Related Articles:

• Matsushita Officially Changes Name To Panasonic - Oct 01, 2008
• Is Watching Television Making You Mean? - Sep 28, 2008
• TVSnob Monthly Roundup For August 2008 - Sep 01, 2008

Came straight to this page? Visit TV Snob for all the latest news.

Want to share this post with others? digg this and add to del.icio.us.