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October 12, 2007

Joost To Move Into Live TV


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Watch for Joost to start airing live TV early in 2008. They'll be testing out the live TV idea with a focus on sports broadcasts. While content strategy and acquisition EVP Yvette Alberdingkthijm said that Joost has been talking to "everybody that has sports rights", she also acknowledged that licensing sports broadcasts is very expensive but that Joost doesn't "have to play in that league". I don't know what that means, but Gizmodo has suggested that maybe Joost will focus on the "lumberjack/rodeo/dodgeball" sports niches rather than compete with huge networks over rights for hockey, basketball, football, etc.

Live programming will also include a "catch-up option to watch on-demand shows following live transmission". I suppose that maybe this is another ploy to avoid competing as the target market would be those viewers that missed the original broadcasts. Licensing repeats would probably be a whole lot cheaper as well. It doesn't sound particularly exciting to me, but we'll definitely keep tabs on this as we move into the new year.

In other Joost news, the video-content provider has signed a deal with Turner Broadcasting to air CNN and Adult Swim programming online for European users. Adult Swim is the most popular Joost program in the United States currently.

paidContent:UK Via Gizmodo

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Posted by Justin Davey at October 12, 2007 6:00 AM

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