October 16, 2007

NPD Group: 20% Of Consumers Interested in a PC-TV Device

A new report from the NPD Group says the home theater is fast evolving from a closed system utilizing traditional broadcasting signals and store-bought discs to one that uses broadband access to move digital entertainment content from the web to the TV screen.

According to Ross Rubin, director of industry analysis for The NPD Group, “faster Internet access, new content sources, and the evolution of the PC as a multimedia repository promise to change the features and functionality of devices in the home entertainment center. This in turn will lead to new opportunities and challenges for manufacturers, as well as more choices, and possibly greater confusion, for consumers.”

The report found the 24% of consumers with home networks and 19% overall would be interested in a device that relayed internet entertainment content to a television. When looking for such devices, 44% of consumers look to the manufacturers and 32% look toward PC companies.

The report was based on a survey sample of 15000 US adults.

By the way, does anyone else think this report states the obvious?

Via Business Wire