October 17, 2007

AU Optronics Unveils 5000:1 Ultra High Static Contrast Ratio LCD TV Technology; Reduces Power Consumption By 50%

(Credit: AUO)

AU Optronics has announced a trio of advanced commercialized LCD TV technologies to be showcased at FPD International 2007, from October 24 to October 26, in Yokohama Japan. The company will be showcasing its third generation of AMVA technology, a 20 mm TV module, and eco-TV LCD technology that reduces power consumption by up to 50%.

The AMVA technology uses new "bump-less" pixel design to bring a 5000:1 ultra-high static contrast ratio to the screen. Although the technology uses a CCFL backlight, rather than LED, by integrating optimized color resist and integrated backlight structure and optical film, dimmer performance will be enhanced.

Also, in keeping with the "thin is in" trend in HDTV, AUO has developed a new film combination design that keeps the original brightness while thinning the screen to 20 mm and maintaining the brightness of the backlight. The company plans to begin producing the ultra-thin panels beginning early in 2008.

Finally, showing a remarkable amount of corporate responsibility that will hopefully set a trend for other HDTV manufacturers, AUO has improved the CCFL backlight design to reduce power consumption by up to 50% while maintaining brightness and contrast ratio. The eco-LCD technology will start being mass produced early in 2008.