November 8, 2007

Are You Watching HD On Your HDTV?

A new study by the Leichtman Research Group has revealed the following stats for the United States that we at TVSnob find disturbing:

-nearly 40% of HDTV owners are not watching HD content on their TV's
-about 20% of HDTV owners think that they are watching HD content when they are not
-40% of HDTV owners think they own HD DVD players when the actual number is less than 5%

Can you say consumer education anyone? It's funny how when a new technology reaches the "tipping point" where it becomes mainstream, people flock to either use or purchase it when their only reasoning for doing so is market mania. It's the same principle behind "booms" and "busts" on the market indexes. This is something I'll never understand, but TVSnob does want you to have the best home theater experience you can, so we'll make sure to feature some "consumer education" articles over the holiday shopping season. In fact, if you have any questions now just leave them in the comments section.

Via TVPredictions