November 12, 2007

Is Apple Planning An iTunes Movie Service?

It looks like Apple may be getting ready to launch a movie service on iTunes sometime in the near future. In the latest iTunes 7.5 update, blogger Evan DiBiase noticed a few changes in the code from the last iTunes version. These following 8 lines were found in the coding of iTunes version 7.5 and definitely speak volumes about Apple's plans for the future:

rental-content

rental-bag

rbsync

source-rental-info

dest-rental-info

getvodaccountselectionlist

GET VOD ACCOUNT SELECTION LIST

supportsRentals

I would assume VOD stands for video-on-demand, and I'm sure Apple TV owners would be very pleased if a new service is being planned for them. One of the problems with the Apple TV is the lack of movie content on iTunes, so this would be a smart move on Apple's part. There has been no announcement by Apple regarding an iTunes movie service and no response to this find either, but the question remains whether or not Apple can find a price point that would actually attract consumers when it is so easy to find free movie content on the web already?

The Evan Series Via TechCrunch