22% Of Analog TV Owners Couldn't Care Less About Digital Crossover; Will "Do Nothing"

The Consumer Electronics Association has conducted a study revealing that 22% of Americans will "do nothing" in response to the digital crossover from analog transmissions scheduled for February 17, 2009. Those surveyed only included analog TV owner's who had free over-the-air broadcasts, of which 23% said they would subscribe to a satellite or cable service, 33% said they would use the government-issued $40 coupon to purchase a digital-to-analog converter so they could continue using the analog TV with digital signals, and 23% plan to purchase a new digital TV. Of course the remaining 22% include those consumers who don't plan to react at all.

The Consumer Electronics Association has estimated that between 22 and 28 million American households will require a digital-to-analog converter to be ready for the crossover and a huge segment of the estimated population won't be ready when early 2009 rolls around. Given that, prepare to be inundated with ads reminding you to get ready for the big day for the next year.

Multichannel News via Engadget HD

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