Apple Rumor States iTune Movie Price Increase To $15, Don't Waste Your Money
Why anyone would download a movie off iTunes for $15 is beyond me, but Gizmodo has reported that Apple has given in to movie studios resulting in the price increase and is apparently part of a strategy intended to attract studios to the iTunes music store. The average DVD costs around $18 and with that you get a tangible item, with a case and insert with movie details and artwork. I rather pay the extra $3 myself.
Gizmodo has stated that this is all rumor at this point in time, but the concessions made on the part of Apple are also a way to get studios to encode an iTunes-friendly version of their movie directly onto DVD so people can import them to their computers and then to their various Apple media-playing products. Good work on Apple's part in working with the studios in such a way that benefits them, but I think this is one Apple affair that won't take off.
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Posted by Justin Davey at December 4, 2007 4:00 AM