Format War: Blu-ray To Remain Format Of Choice Into Early 2008, Then HD DVD Will Gain The Upper Hand

The Diffusion Group, another bunch of market analysts thrilled by the HD DVD/Blu-ray format war, have predicted HD DVD will be the format of choice in the next 6 months for those intending to move into the high-def world of television. Their research has indicated that nearly one-third of non-HDTV households are interested in purchasing a high-def TV in the next 6 months. This group of consumers, labeled by The Diffusion Group as "HDTV Intenders" tend to be more mainstream than early HDTV adopters, being more ethnically diverse, lower income, and younger. Interestingly, of this group of Intenders, 43% prefer HD DVD, 27% prefer Blu-ray, and 30% are undecided. Maybe the format war isn't as confusing to buyers as originally thought.

Via Marketwire

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Posted by Justin Davey at December 11, 2007 5:45 AM