Disney Jumps On iTune Movie Rental Bandwagon

We reported the other day that Apple would be announcing at the MacWorld conference that they had signed a deal with Fox to provide movie rental on the iTunes movie service. Disney has now jumped on the bandwagon according to Variety. There is still a chance that studios such as Paramount, Lionsgate, and MGM will also sign with Apple, while Sony, Universal, and Warner Bros will probably not be included for competitive reasons.

This expected announcement has provided fodder for interesting discussion regarding how iTunes movie rentals will affect other online movie services such as Netflix and Blockbuster. Silicon Valley Insider did an excellent analysis of the effect of iTunes rentals on the movie industry in general. Check it out here.

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Posted by Justin Davey at December 29, 2007 9:29 AM