Apple To Announce iTunes Movie Rentals January 15, Warner Bros. Newest Studio To Offer Rentals

Apple will begin offering movie rentals on iTunes according to unknown sources familiar with the company. Currently Disney offers new releases, and Paramount, Metro-Goldwyn-Mayer and Lionsgate offer older titles for sale rather than for rent. The sources also said that Warner Bros. and Fox will also supply rental films.
This is to be officially announced January 15 by Steve Jobs at MacWorld, at which time he will also announce pricing of $3.99 for 24 hours for both new releases and older titles. Analysts expect other major studios to jump on board in the near future.
Via Bloomberg
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Posted by Justin Davey at January 10, 2008 4:00 AM