CBS CEO Leslie Moonves Says Internet, DVR's Good For TV

CBS CEO Leslie Moonves said their interactive business is leading all CBS departments in terms of growth at Citi's 18th Annual Global Entertainment, Media & Telecommunications Conference. He also said that the internet is a friend to TV citing traffic spikes on the Grey's Anatomy website during the TV broadcasts commercial breaks. With this knowledge, Moonves says we can expect to see digital and content acquisitions in the near future as the network moves to integrate traditional television with the web. Interestingly, Moonves believes that in the long term digital video recorders will be a benefit to networks and their advertisers by encouraging people to watch more television. He believes that a 35% DVR penetration will offset commercial viewing and expects this to happen by the end of 2008. Should we expect major networks to start manufacturing and distributing their own DVR's with advertiser integration? Would they be able compete with the likes of TiVo? We doubt it, but it's an intriguing idea nonetheless.

Via PaidContent
Image Credit: New York Times

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Posted by Justin Davey at January 11, 2008 4:00 AM