Hulu Consumer Launch Expected In First Quarter Of 2008

In a remarkably well done interview at CES 2008, given the fact she had to carefully choose her words due to the Hollywood Writer's Strike, NBC Universal's President of Integrated Media, Beth Comstock had a few interesting things to say. When asked about her feelings regarding the current positioning of Hulu, Comstock praised the work of CEO Jason Kilar and said that while he hasn't announced a concrete date for the video platforms consumer launch, it is expected to be sometime in the first quarter of 2008. Comstock said the company is also progressing in its digital media activities faster than expected, with a forecast of $1 billion dollars in digital media revenues for 2008, a projection originally not expected to be reached until the end of 2009. While the rest of the world tries to figure out how advertising is supposed to monetize web TV and other digital media, Comstock predicted that digital media business models will reach far beyond advertising in the near future, because they have to for "the sake of digital’s healthiness".

Via PaidContent

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Posted by Justin Davey at January 11, 2008 5:58 AM