Can Steve Jobs End The Hollywood Writer's Strike?

If Steve Jobs announces an iTunes movie deal today at MacWorld, the Writer's Guild of America believes their argument will be validated and it could push the writer's strike to a quicker finale.

"It could validate everything that we've been saying," says WGA Assistant Executive Director Charles Slocum. "If he also announces that it will be in high-definition and you can order from the TV, it will mean the creation of a whole new market."

Basically the WGA feels that an announcement of an iTunes movie deal would be one of great enough significance that the studios would no longer be able to argue that the online market isn't big enough for them to bump up the amount of money they pay writer's for downloads.

With with some of the biggest companies in the world including Microsoft and TiVo signing deals with studios lately, it appears that the studios may be losing the argument. It's just a question of whether or not they'll lose the fight.

Via Business Week

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Posted by Justin Davey at January 15, 2008 4:00 AM