AMD Powered Next-Gen Digital TV's To Be DivX Supported

Digital media company DivX continues to attempt to "create a seamless media experience where consumers can enjoy high-quality video on any kind of device" by licensing their DivX video technology to semiconductor supplier AMD. AMD will use the DivX technology in certain Xilleon(TM) processors used to power a wide lineup of next-generation digital televisions.

CEO of DivX, Kevin Hell, said of the agreement, "Digital televisions are an increasingly important element of the 'three screens' that define the digital media experience today--the PC, the television and the mobile device, and we believe our agreement with AMD will help improve the media experience for consumers."

DivX has been on a role lately as they attempt to saturate the market with their video playback technology. They've signed a whack of deals since the New Year with the likes of Next New Networks, Vuze, Jaman, Broadcom, Veoh Networks, D-Link, and Ubicom.

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Posted by Justin Davey at January 16, 2008 9:15 AM