January 16, 2008

Web Video Startup 60frames Launches, Targets Unemployed Hollywood Types

Syndication network 60frames has been oft-mentioned since the beginning of the Hollywood Writer's Strike as a web video platform that could be utilized by professional content creators as an alternative to the politics of the world's best known movie mecca. Today, they've officially launched their programming on their website with Cockpit, an exclusive comedy created by the makers of "Prom Queen", and Erik the Librarian, written and directed by Brent Forrester, known for his work on the hit television series "The Office".

60frames launches at a good time, as not only is the Writer's Strike ongoing, but they've successfully signed distribution deals with the likes of Bebo, Blip.tv, Break.com, Dailymotion, Heavy.com, iTunes, MySpace, Veoh Networks, Vuze, and YouTube. Putting their whole distribution network together means that 60frames reaches nearly 90% of all internet video traffic. The company has an additional twelve projects in the works currently, with plans to have 50 original series' by the end of 2008.

CEO Brent Weinstein said in a press release by the company today, "The idea behind 60Frames was to create a set of financial, creative, marketing and distribution resources that professional artists could use to bring exciting new projects to life in an environment that provides artists meaningful profit participation, ownership, and control of their IP. We’re very excited about our initial offerings and future projects which we believe will expand, in terms of genre and form-factor, the notion of what ‘works’ online. By partnering with the leading online sites, we are giving artists’ content the widest possible exposure while maximizing revenue opportunities.”

60frames is backed by entertainment industry talent agency United Talent Agency and ad agency Spot Runner.

See Press Release