Format Wars: Nielsen Data Says Blu-ray Has 85% Market Share; Ironic High Profile HD DVD Release From Warner

HD DVD has announced a variety of titles that they will soon be releasing including American Gangster, Bee Movie, Zodiac, and Into The Wild. Ironically, one of the highest-profile releases from the red camp comes from Warner who will continue to release titles on HD DVD until the end of May. And while it seems HD DVD has some fight left in it with new titles flowing into the high-def disc market, Nielsen Videoscan data paints a frightening picture for the future of the red camp.

According to Nielsen numbers for the past week, the top 10 selling high-definition disc sellers all come from Blu-ray. Even worse for HD DVD is their market share: only 15%! And, the top HD DVD title of the week, "The Kingdom" sold 10% of the copies that top Blu-ray title, "3:10 to Yuma". It looks like Steve Jobs won't be ending the format war with iTunes movie rentals because it seems to be already over.

Via The Hollywood Reporter

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Posted by Justin Davey at January 17, 2008 4:56 AM