iTunes Movies: Apple To Face Big Challenges Moving iTunes Movie Rentals Into EU

Apple's Steve Jobs expects that the Apple iTunes movie rental service will expand internationally later this year, but realizes that the European Union may pose a challenge. Cross-border regulatory issues, staggered film releases, and anti-competitive behavior are just some of the challenges Apple will face as it tries to move into the 27 European Union countries. Rather than a single market, the European Union is "a patchwork of individual countries", says the New York Times, and most likely the iTunes movie rental service will only enter a few countries at a time. Apple didn't comment on its timetable for entering the European market.

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Posted by Justin Davey at January 21, 2008 6:45 AM