Sony Kicks HD DVD When It's Down, Offering Discount For Turning In HD DVD Players

Nothing like kicking a high-def disc format when it's down, and that's exactly what Sony is doing in Germany right now. The company is offering a savings of 150 Euros off the purchase of a Sony BDP-S300 when HD DVD owners turn in their used players. The offer is only available in Germany currently, and isn't as great as it seems as BDP-S300's go for 499 Euros there, equivalent to $737 US greenbacks. Minus the discount, the price of the BDP-S300 is more comparable to the American regular price of around $500. Don't count on this deal coming to the US anytime soon though. HD DVD adoption is much greater in the States making such a deal nothing more than a financial nightmare for Sony. Good for Germans though, and pretty hilarious too.

Via Bluray.com

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Posted by Justin Davey at January 30, 2008 5:01 AM