Super Bowl 2008: 80% Of Super Bowl Commercials To Air In HD

Up to 80% of the 35 Super Bowl commercials aired during the pre-game, game, and post-game shows tomorrow will be aired in HD, according to Bryan Burns, ESPN vice president for strategic planning & development. This despite that the majority of American homes don't support the 720p/1080i HD resolution that Fox Sports, which owns exclusive telecast rights to tomorrow's big game, prefers for signal transmission.

This is important to advertisers because HD commercials have up to 3 times the brand recognition of standard-definition commercials and grow intent-to-buy by up to 55%. In short, you're more likely to buy if you view an ad in HD! We hope that Toshiba remembers this as they prep to air their $3 million ad spot tomorrow. Wouldn't it be ironic if the HD DVD ad was one of the 20% aired in standard definition? Unlikely, but we think it would be a smart move on Toshiba's part to point out that even if the ad in shown in HD, those watching it are seeing a picture quality much less than they'd enjoy with a Toshiba HD DVD player.

Via TVTechnology.com

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Posted by Justin Davey at February 2, 2008 11:26 AM