Netflix Raising HD Movie Rental Prices?

One negative effect of a resolution to the HD format war is lower profit margins for Netflix because more customers could begin renting HD movies. Lower profit margins could mean increased prices for those same customers. Any price increases that do happen won't be in any way related to internet downloads, according to Netflix CFO Barry McCarthy. He said at the Thomas Weisel Partners Technology, Telecom & Internet Conference in San Francisco this past week that internet downloading will not threaten the DVD business until prices drop and content is accessible through multiple devices. This would require an "open system", of which none of Netflix's competitors such as Amazon Unbox or Apple iTunes have.

Via Video Business

Read More in: Home Entertainment

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