February 12, 2008

OLED Panel Market to Hit $1.4 Bil in 2013, Firm Says -- Tech-On!

It's always hard to say if new TV technologies will take off, or fall flat. Just look at HD DVD. Three or four months ago, it was hot. Prices for players were dropping drastically and the HD disc format looked like it may take the format war with Blu-ray just based on its much cheaper price. But how things change.

One of the newer TV technologies making waves right now is OLED TV. The buzz surrounding the first commercially available OLED TV, the Sony XEL-1, has been huge. Even though the set measures only 11 inches and costs more than $2000.

American marketing firm Frost & Sullivan believes OLED is here to stay, predicting that the OLED panel market will hit $1.4 billion in 2013, up from $475 million in 2006. Of course, a fair chunk of this market share will be thanks to cell phone screens and portable media players, so the growth doesn't necessarily say too much about how sales of OLED TV's will eventually evolve.

Via Tech-On