No Overseas Expansion For Netflix Anytime Soon, Wal-mart Movie Download Service "Made Peanuts"
Netflix's Red Envelope acquisitions manager Liesl Copland said at the Berlin International Film Festival that Netflix has no current plans to expand overseas. They had thought of expanding into the UK a couple of years back until Wal-mart launched their now-extinct movie download service as they "are a huge customer of the postal service and we can't just go in to a territory ... as the digital future is now". Possible in 10 years says Copland, but first they have to acquire the rights to each territory they plan to enter.
As for the Wal-mart movie download service, HP strategy manager Raoul Heinze said that the service wasn't making enough money and Apple was just too much competition. HP is such as large company that if a project doesn't turn a revenue of at least a billion in a fairly short timeframe, it's not worth HP's time and manpower to manage it. Obviously the Wal-mart service wasn't anywhere near the point of turning a billion in revenues, Heinze did speak admirably of the new iTunes platform and its future potential.
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Posted by Justin Davey at February 10, 2008 7:52 PM