Online Video Legit Now? Nielsen To Measure Web Video Viewing

If the Hollywood Writer's Strike hasn't convinced you that online video is a legit form of television, then Nielsen's plan to track online video views should. Nielsen, the company behind the TV ratings we hear about, plans to "introduce measurement of TV viewing on the PC screen" by the end of 2008.

While measuring internet video viewing poses some challenges due to the number of platforms and devices capable of playing web video these days, Nielsen plans to start by using a panel of voluntary participants, expected to be 40000 homes with 60000 residents, that will have measurement technology installed in their TV sets. The company will also use VideoCensus, another measurement service to compile data.

Probably the most important part of this development is that advertiser demand is the reason Nielsen will move into the web video sector, and advertising dollars will be the real driving force behind innovations in web TV.

Via Advertising Age

Read More in: Web TV

Related Articles:

• Report: 50% Of Online Viewers Replacing Traditional TV With Web Video - Jul 31, 2008
• NFL's Sunday Night Football Moves To The Web Thanks To NBC Agreement - Jul 28, 2008
• Mark Cuban Knows How To Save Internet Video - Jul 20, 2008

Came straight to this page? Visit TV Snob for all the latest news.

Want to share this post with others? digg this and add to del.icio.us.