Johnny Knoxville And His Torn Urethra Bring Jackass To The Web

Johnny Knoxville, Steve-O and Bam Marega, the original Jackass's themselves are moving to the web. Jackassworld.com, a new video site jointly run by Knoxville and MTV Networks, is part of a bet on the part of MTV that niche sites will better target viewers and maximize revenue opportunities from web video.

To promote the site launch, the Jackass crew will be taking over MTV all day tomorrow so we expect they'll have some impressive ratings to boast about once the official numbers are released. Fans of the Jackass movies will be happy to know that Jackass 2.5 is available for free viewing via the website, and expect new and outrageous content from the boys on a daily basis.

Set up as a video blog more or less, Jackassworld features a home page with current updates, a photo gallery, and community features allowing for plenty of opportunity for interaction with Knoxville and pals as well as with other community members. This is a good move by MTV to turn an old media hit into an online revenue opportunity. The only question we have is whether or not the site has the server capacity to handle the inevitable traffic surge it'll have during tomorrow's Jackass-hijacking of MTV.

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