Sony: Expect Sub-$300 Blu-ray Players This Year, Sub-$200 Players In 2009

It's got to be tough successfully ending the short life of HD DVD, only to return fearing the threat of a standard definition format. But that's exactly the predicament Blu-ray has found itself in. Sony president Stan Glasgow knows this, acknowledging in a recent press conference that "the battle really begins now to move people away from DVD to Blu-ray". With Blu-ray's expensive pricing an obstacle to mainstream success, Glasgow says that we can expect sub-$300 Blu-ray players this year and sub-$200 players in 2009. More likely than not, the only sub-$300 model we'll see this year will be one or two lower end models nearer to the 4th quarter. Sony also says that they'll continue to improve their emphasis on marketing some exclusive Blu-ray features such as BD Live as upscaling DVD players continue to improve. Oh yeah, and as for digital downloads? No threat for at least a decade. Yeah right.

Via Movieweb

Read More in: Blu-ray

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