Microsoft: Xbox 360 Gamers Want Downloads, Not Blu-ray
The real reason Microsoft will never opt for a Blu-ray add-on for the Xbox 360 has finally come out. According to Chris Lewis, the VP of Microsoft Interactive Entertainment, the reason is simple: users prefer downloadable HD content as opposed to HD Blu-ray discs.
Says Lewis, "The broadband proliferation is amazing - people's appetite to download movies through Video Marketplace is testament to that. The future is about people taking their digital content on an online rather than physical media. We have no plans to do anything at all in terms of further or additional movie playback peripherals."
Microsoft also feels that adding a Blu-ray drive to the Xbox 360 would "force" gamers to go with Blu-ray HD playback as Sony's Playstation 3 has an integrated Blu-ray player. This is the reason that the HD DVD add-on was never fully integrated into the Xbox 360. It's all about giving gamers options.
Via Digital Spy
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Posted by Justin Davey at March 18, 2008 7:22 PM