Fascinating Fact: Rich People Say Price Is The Decisive Factor In Their TV Purchase, Poor People Lag Behind
An interesting bit of research from iSuppli has revealed that while price is the most important factor for US consumers in the market to purchase a new TV, the richer folk actually care more about price than the poorer folk.
In the last quarter of 2007, 59.6% of American with incomes less than $25000 annually citing price as the deciding factor in their latest TV purchase. 63.1% of Americans making $100000-$149000 annually cited price as the main factor in their television purchase choice. What does this tell us?
Those who make more money are more concerned about money management than those who make less? No, it's probably the big house, fancy car, and pending divorce putting the screws to them!
Via Digitimes
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Posted by Justin Davey at March 26, 2008 8:00 AM