March 31, 2008

XBox Live Get Hollywood-Produced Original Shows

Microsoft has reached an agreement with Hollywood producer Peter Safran's Safran Company to produce original video content for Xbox Live. The producer behind big names such as Sean Combs and Nia Vardalos says the first round of programming will be all scripted (no reality crap, thank goodness), run under 10 minutes, and focused on genres that appeal to the core 14-34 demographic of Xbox 360 users.

The first shows are expected to be released this fall, exclusive to Xbox Live initially and will be accessible via the paid points system currently used to access content from networks such as Spike TV. Revenues will be further supplemented by advertising.

Scott Nocas, global marketing manager of programming for Xbox Live says Microsoft is looking "at this as the first of many" deals that will see more original video content available on the Xbox 360. And while established filmmakers will be acquired to produce the new series', Safran says we shouldn't expect to see any big-name stars actually acting in them.

Darn, that could be one of the keys to success in digital entertainment.

Via The New York Times