Brady Bunch Mom Hops On DTV2009 Educational Bandwagon, Wants To Get Seniors Prepared
The famous mom from popular 1970s TV show The Brady Bunch will be part of an educational program launched by the Consumer Electronics Association aiming to prepare the elder among us for DTV2009. Florence Henderson will be one of the figureheads behind the "Convert Your Mom" campaign which is aiming to get baby boomers to convert their moms and other older relatives to digital before analog signals are shut off February 17, 2009.
Seniors are among the demographics deemed to be the least aware of the steps needed to prepare for the digital television transition, and the CEA feels that family is the best way to reach them. The initiative will launch in May with a downloadable guide for seniors detailing converter box options as well as digital TV buying advice, as well as a series of interviews conducted by Florence Henderson.
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Posted by Justin Davey at April 5, 2008 4:50 PM