Sony Creating LCD TV With Integrated Blu-ray Player In Effort To Dominate Global Blu-ray Market

Sony intend to spend the rest of 2008 attempting to take over the world...in the Blu-ray market that is. Blu-ray's creator, currently the owner of a 20% global market share, wants to up its BD product penetration to 50% by the end of 2008. What'll that take? A wider range of Blu-ray products and prices, which we hope means some "lower-end" Blu-ray players with lower-end prices for those of us not ready to fork out $400 for current models. This is all according to Sony Electronics CEO Ryoji Chubachi, who also revealed at an April 3 press conference in Taipei that Sony will soon be releasing LCD TV's with integrated Blu-ray players/recorders and featuring more Blu-ray integration into IT devices.

Via Digitimes

Read More in: Blu-ray

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