How Do You Sell More Real Estate? Sell It As A Filming Location

Toyko-based real estate company Orix Real Estate Corp. has found a new and innovative way to sell more real estate and attract tourists, as well as up the value of the selling properties. Orix had started off last year pitching a planned community, The Mark Springs, as an ideal location for TV show and movie filming, offering community locations for more than 60 screen projects.

The company came up with the idea after "At-home Dad", which began filming in Yokohama in 2004, increased the amount of visitors to the town 10-fold and sent Orix Real Estate's web site traffic soaring. Advertising increasing were in the amount of several hundred million yen and some people signed residential real estate contracts for properties featured in the show.

I'm writing this posting from Winnipeg, Canada, called by some the Hollywood of the North. Maybe I should be in the real estate business rather than the blogging business.

Via The Japan Times

Read More in: General News

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