Blockbuster Developing Set-Top Box?

Blockbuster Video looks to be making some inroads into repairing its struggling movie rental business, as the company is developing a set-top box that will stream films directly to our televisions. Although Blockbuster has refused to comment on the "rumor", the new service will be an offshoot of their 2007 acquisition Movielink which enables users to watch film content online. The company is working on integrating Movielink into Blockbuster.com, to be completed sometime this quarter, and is also apparently working on a mobile streaming platform and in-store kiosks for downloading movies. While its a smart move on Blockbuster's behalf to start offering digital services, we wonder if offering so many new ways of renting film content from the company will completely cannabilize their brick-and-mortar service. If so, all the the work will be for naught, because it won't make any type of positive difference to their bottom line. It remains to be seen I guess.

Via THR

Read More in: Media Streamers

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