April 21, 2008

LCD TV Price Drops Coming Soon?

A war between LCD TV manufacturers, expected to heat up this quarter could mean you'll have to pay less for an LCD TV in the range of 32-46 inches. And we're not taking talking about cheapie models either, we're talking about first-tier brands such as Sony here. In fact, Sony has even placed a new 32-inch LCD model on Wal-mart's shelves, better known for its cheaper, second tier models, in a bid for market share. Currently a 32-inch Sony model sells for about US$767 at Wal-mart, but expect to pay as low as $699 over the next few months as an increasingly crowded flat panel market sees top brands scrambling to gain market share. Apparently the magic number all manufacturers are looking for is a 20% market share, roughly the share Sony had in the CRT market with its explosively popular Trinitron lineup. Expect price drops on 40-, 42-, and 46-inch LCD TV's as well over the next couple of months. Now might be the time for a new TV!

Via Digitimes