5.5 Million HDTV's Purchased During Christmas 2007 And Super Bowl 2008, Gamers Driving Growth

New numbers from Frank N. Magid Associates showed growth in HDTV adoption, as 25% of households now have an at least one HDTV up from 20% in September 2007. That's an impressive growth rate for such a short period and pushed by 5.5 million first-time HDTV purchases during the 2007 holiday season and 2008 Super Bowl run-up.

Of the 28 million US households that now have an HDTV, 3 million purchased a second HDTV during the same period bringing multiple HDTV households to 10 million. Don't think for a second that HDTV adoption is driven by solely HD television programming and video though. 18% of new HDTV buyers in the last year bought their high-def set specifically to take advantage of the HD graphics used in Playstation 3 and Xbox 360 games. And expect further growth in the next year to be driven by current owners of HDTV's of whom 40% will buy another.

Via GameDaily

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