April 30, 2008

LG's Scarlet LCD TV: Did Scarlet The Actress Overshadow Scarlet The TV

The LG "LG 60 Scarlet" LCD TV isn't exactly brand-spanking new. Across the pond in Korea, it's been on shelves since February. And while it's a pretty typical LCD TV in terms of specs, LG's marketing campaign to boost the Scarlet is simply amazing. For the last 4 months, in 27 countries worldwide, LG has been raising all kinds of excitement about a new TV series, Scarlet, directed by David Nutter and featuring beautiful up-and-coming actress Natassia Malthe in the lead role.

Great play on words LG, because at a Hollywood unveiling of the new show a couple of days back, the company revealed the new TV series was nothing more than a promotional push for the Scarlet LCD TV series. Even going as far as starting a blog for the mysterious character Scarlet on MySpace, and a dedicated group on Facebook, LG's Scarlet character was nothing more than a way to brand the Scarlet TV's.

The name 'Scarlet' was inspired by the design of the LG60 and the red hue of the casing. From a side profile, the TV's silhouette flows like a red dress. Scarlet's character also reflects everything that the LG60 is. She is intelligent; she is dazzling; she is extraordinary; she is exciting; and she will change the way you view TV, forever.

And LG has done a great job. The Scarlet TV series comes in sizes ranging from 32-52 inches, colored black with red highlights. Featuring 1080p resolution, 50000:1 dynamic contrast, 4 ms response time, and 3 HDMI slots, not to mention a Green EYEQ power saving feature, the Scarlet is a decent television. We just hope LG's marketing campaign doesn't overshadow Scarlet the TV with Scarlet the actress.

Via PRNewswire